ONE Store Review: A New Frontier in Mobile App Markets for Southeast Asia

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In the rapidly evolving world of mobile applications, access to diverse app markets is becoming increasingly crucial. ONE Store, a prominent app market originally exclusive to Korea, is now setting its sights on Southeast Asia. With its beta services launched in Singapore, it is reachable from any place from Philippines to Malaysia, it is poised to offer a unique platform to users beyond Korea, allowing access to unheard apps.

Serviced by SK Square, a subsidiary of SK Telecom, ONE Store has established itself as a trusted name in Korea’s digital ecosystem. Its affiliation with SK Telecom, a telecom giant, has cultivated a strong user base within Korea, making it the only non-legacy app store to successfully operate in the region. This expansion into Southeast Asia not only marks a significant step but also represents a new chapter of digital engagement for mobile users in these countries.

In this article, we will highlight the features that differentiate ONE Store from traditional app markets, such as enhanced security measures, exclusive benefits like extra coupons and referral points, and an innovative approach to distributing web3 games.

Downloading ONE Store

For those interested in exploring the diverse app offerings of ONE Store, the process of downloading the app is simple yet requires some permission, particularly because it is a third-party application.

To begin, visit ONE Store’s official website at

Here, you can initiate the download of the app. It’s important to note that before installing the app, you’ll need to adjust your Android phone’s settings. This adjustment is necessary to allow the installation of apps from sources other than the Google Play Store. Typically, this involves enabling a setting to permit installations from ‘Unknown Sources.’ Proceed with this step with caution to ensure your device’s security.

After installation, open the app to either create a new account or sign in using your existing Google Account. From here, you can now enjoy the ONE Store app and begin downloading your favorite mobile games.

ONE Store Apps Selection

ONE Store distinguishes itself from typical Android app markets by not just offering a diverse array of applications but also by enriching the user experience with unique features and benefits. Currently in its beta phase, it might not have the full range available on other, more established app stores but it aims at providing the best of the different genres.

One notable aspect of ONE Store is its ‘No Ads’ tag for certain apps, ensuring an ad-free experience for purchased applications. This feature significantly enhances user satisfaction by guaranteeing uninterrupted usage. Furthermore, it hosts exclusive apps not available on Google Play, like ‘Derby Stars,’ and offers popular apps at more competitive prices, such as ‘Unbroken Soul,’ which is cheaper compared to its Google Play pricing.

For game developers, ONE Store presents an opportunity to broaden their reach by listing their mobile games in this emerging marketplace. This inclusion benefits both developers and users, offering a wider array of choices. Notable, it is pioneering the integration of web3 games alongside traditional web2 games. This approach to game distribution is particularly innovative, as web3 games are often not available on legacy app stores positioning itself as a forward-thinking platform, committed to providing a diverse and immersive gaming experience.

ONE Store’s Security and Payment Method

The platform is backed by an Information Security Management System (ISMS) certification in Korea, a testament to its adherence to the highest standards of security. This certification ensures that all aspects of ONE Store, from users’ financial information to app downloads, are securely managed. The ISMS framework comprehensively addresses the protection of sensitive data, instilling confidence in users regarding the safety of their personal and financial information.

When it comes to making purchases, whether for apps or in-app transactions, ONE Store offers secure and convenient payment methods. Currently, users can utilize Razer Gold and Terminal 3 for transactions. Razer Gold is a popular global virtual credit system for gamers, allowing users to buy games and in-game content with added benefits. On the other hand, Terminal 3 is a versatile payment gateway that offers a range of payment options catering to a global audience. This flexibility in payment methods not only enhances user convenience but also aligns with their commitment to providing a secure and user-friendly platform.

Coupons and Referral

ONE Store is currently hosting its Global Open Beta Event, an exciting opportunity for users to enjoy substantial savings. This event, which started on December 8th, offers a generous 10% discount on all payments, with no limit on the amount. This promotion provides an excellent chance for users to explore and purchase their favorite apps and in-app items at reduced prices.

The ONE Store has a cool feature called the ‘Referral System’. It makes using the store more fun, not just for finding apps and games. When you invite a friend to join the ONE Store and they sign up, download a game, or buy something, both you and your friend get points. You can collect these points and use them in the store turning the store into a place where sharing with friends helps everyone.

In addition to the ongoing beta event and referral system, ONE Store is also celebrating the festive season with a special Christmas coupon event. This event is split into two phases: the first phase runs from December 15th to 21st, offering discounts of up to 50% off, while the second phase, from December 22nd to 31st, ramps up the savings with discounts of up to 90% off. A variety of discount coupons will be available during these periods, catering to different needs and preferences.

Final Thoughts

ONE Store’s expansion into Southeast Asia is not just a geographical extension; it’s a leap towards redefining the app market experience for users. ONE Store has strong safety features, a special rewards program, and a way of sharing games for everyone. This makes it a great choice for people in Southeast Asia who like to use their phones for games, helpful apps, and more. It’s safe, fun, and offers something new.

As ONE Store keeps growing, people have a chance to try it out and see what it’s all about. Even though it’s still working on some parts, its good safety, unique rewards, and wide range of games (including newer web3 games) already make it stand out. It’s a new and exciting option for people in Southeast Asia who love tech and want to try new and rewarding apps.

Even in its early stages, ONE Store is all about giving people in Southeast Asia a different and better choice for their app needs, from games to everyday tools.

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