Hello Kitty and Friends: Freeze Tag Party, a co-op tag game featuring adorable Sanrio characters, is heading to Nintendo Switch on November 6, 2025. The game is being published by Nighthawk Interactive and developed by Imagineer.
Co-Op Tag With a Sanrio Twist
At its heart, Freeze Tag Party is a playful spin on the classic game of tag. Players team up with or against their friends as they take on the roles of Challengers (runners) or Hunters (chasers), all while stepping into the shoes of Sanrio’s most beloved characters. From Hello Kitty and Cinnamoroll to Kuromi and Pompompurin, each of the 35+ characters comes with their own magical abilities, animations, and plenty of cuteness.
Six Challengers must dodge and dash to survive until time runs out, while two Hunters do everything they can to freeze them. Matches are chaotic, charming, and perfect for friends and families looking for lighthearted fun. The game supports local and split-screen co-op, making it a natural fit for party play.
Features at a Glance
- 35 Sanrio Favorites – Play as Hello Kitty, Cinnamoroll, Kuromi, Pompompurin, and more.
- Fast-Paced Tag Battles – Six Challengers vs. two Hunters in every round.
- 70+ Solo Missions – Take on both sides of the game in unique missions.
- Dress-Up Fun – Collect jewels to unlock outfits and characters, then customize freely.
- Magical Skills – Level up characters and unlock unique abilities for chasing or escaping.
- Family-Friendly Co-Op – Perfect for parties and players of all ages.
A Cute Party for Everyone
With its mix of co-op action and Sanrio sweetness, Hello Kitty and Friends: Freeze Tag Party is designed to bring players together. Whether you’re a longtime Sanrio fan or meeting these characters for the first time, the game is all about sharing unforgettable moments in a colorful, magical world.
Hello Kitty and Friends: Freeze Tag Party launches for Nintendo Switch on November 6, 2025.
Watch the first trailer below:
